6 Best Ways To Upgrade Your Marketing Plan

Digital Marketing
January 18, 2023
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Looking to improve your marketing strategy and boost ROI? Here are the six effective ways to revamp your marketing and reach untapped audiences. From utilizing social media to investing in video marketing and search engine optimization, these tips will help you take your marketing efforts to the next level. Additionally, leveraging quality graphic design to enhance your branding will be a multiplier for all other efforts you put into propelling your business. Additionally, email marketing and analytics will give you the data and insights needed to optimize marketing campaigns and make data-driven decisions. Whether you're a small business or a large enterprise, these strategies below will help you achieve better ROI and drive more sales.

Utilize social media to connect with customers

Social media has become one of the most powerful avenues for businesses to connect with customers. Platforms like Facebook, Instagram, Twitter, and LinkedIn provide a direct line of communication to your target audience and allow you to spread content, special offers, and other important information. By actively engaging with your followers, you can build trust, and loyalty and ultimately get more sales.

Creating a strong social media presence is more than just setting up profiles on different platforms and posting content occasionally. It’s about developing an approach that allows you to reach business goals and objectives. For example, if you’re a B2B company, LinkedIn may be the best bet for you. However, if you’re a B2C company, Instagram and Facebook may be more suitable options. Once you have identified which platforms are best for your business, you can create a content calendar and schedule your posts in advance. Don’t forget about using top-notch design for your social media content though. Here are more specifics on how design can enhance your bigger marketing strategy.

Also, don’t forget about engagement, as this is immensely important. When your followers comment, like, or share your posts, they are showing that they are interested in your brand. Be sure to respond to comments and messages in a timely manner, and consider hosting social media contests or giveaways to encourage even more engagement. Finally, use social media analytics to track your performance and make data-driven decisions about your strategy.

Invest in video marketing

One of the most effective marketing techniques accessible today is video. Not only is it more engaging than text or images, but it also has a higher conversion rate. According to a study by Hubspot, 54% of consumers want to see more video content from a brand or business they support. Furthermore, video on landing pages can increase conversions by up to 80%.

Whether you’re creating product demos, explainer videos, or behind-the-scenes footage, video is an excellent way to showcase your brand and connect with customers. You can use video on your website, social media, or even in email marketing campaigns to increase engagement.

But it’s not just about creating videos. It’s important to create video content that is high quality and relevant to your target audience. This means investing in good equipment and potentially hiring professionals to help with filming and editing. It also means understanding the kind of content that resonates with the audience and filming videos that align with their interests and pain points. Hiring a design studio that provides motion design services will be the icing on the cake, as motion graphics further improve any type of video content.

Optimize your website for search engines

Search engine optimization (SEO) is paramount for any business that wants to be found online. By performing search engine optimization for your website, you can increase the visibility in search results, drive more traffic to your website, and ultimately generate more sales. This can be achieved through a variety of tactics, such as creating quality content, using keywords, and building backlinks.

One of the most important aspects of SEO is creating high-quality content that is relevant to website visitors. This means understanding what makes them tick and creating content that addresses their questions and concerns. Additionally, it’s crucial to use keywords throughout your content, both in the text and in the meta tags. This will make your website more visible in search results and aid search engines in understanding what it is about.

Building backlinks is another important component of a good SEO strategy. Search engines will give your website more credibility the more high-quality backlinks it has.. You can build backlinks by guest blogging on other websites, creating high-quality content, and reaching out to other bloggers to ask for a link.

Deploy influencer marketing

Influencer marketing is a fantastic method for expanding your brand's credibility and connecting with new consumers. By working with influencers in your niche, you can tap into their existing networks and gain exposure to a new group of potential customers. Influencer marketing can take many forms, from sponsored posts to product reviews, and is a cost-effective way to reach a large audience.

When it comes to influencer marketing, it's important to choose the right influencers to work with. The influencer should have a large following in your target demographic, and they themselves should be on the same page with your brand in terms of values and message. Additionally, it's important to be transparent and disclose any sponsored content or partnerships.

When working with influencers, you can also leverage their expertise and knowledge to create valuable content for your audience. This could include hosting Q&A sessions, creating how-to videos, or writing blog posts that feature the influencer's insights. This not only helps to increase your reach and credibility, but it also is a nice way to promote the influencer as a thought leader in their niche.

Invest in email marketing

Email marketing is one of the most effective means of connecting with customers and making them buy your product. By building a list of subscribers, you can send targeted promotions, updates, and other important information directly to their inboxes. Email marketing is also a good way to build a relationship with your customers and keep them engaged with your brand.

When it comes to email marketing, it's important to have a strategy in place. This includes segmenting your email list, creating targeted campaigns, and automating your mailing. Segmenting your email list allows you to send targeted messages to specific groups of subscribers. For example, you can create different lists for new customers, recurring ones, and those who have abandoned their shopping carts.

Automation should not be neglected in email marketing as well. It allows you to trigger specific emails based on subscriber behavior. For example, you can send a welcome email to new subscribers, launch a win-back campaign to inactive subscribers, and a cart abandonment email to those who have left items in their shopping cart when buying online from you.

Use analytics to measure and optimize your campaigns

This is a must-have for your marketing efforts – to be able to measure the success of your campaigns. By using analytics tools, you can track performance, identify areas for improvement, and optimize your strategies to achieve better results. This includes monitoring your website traffic, social media engagement, email open rates, and conversion rates.

By using analytics, you can identify which channels and campaigns are performing well, and which are not. This allows you to make decisions based on data and not feelings. This way you will know where to allocate your resources, and optimize your campaigns for better results. Moreover, you can use analytics to track customer behavior, such as which pages they visit, how long they stay on your website, and which products they like more.


These are just a few ways to take your marketing plan to the next level and achieve your business goals. By utilizing social media, video marketing, SEO, and other tools the right way, you can boost your ROI and grow your brand. Remember, the key to success is to always be thinking about how you can improve your marketing strategies and reach more customers. And keep in mind that these are just a few examples of the many ways to beef up your marketing plan, and the best strategy will depend on your actual business and target audience. It's important to monitor your progress and make changes as needed to ensure that your marketing plan is constantly evolving and improving.

When talking about marketing, one cannot avoid the underlying component of it – design. Whether it’s web design or product visualization, the way your content looks plays no lesser role than where and how you put it out there. This is where the Ubunzo design studio comes in. We specialize in all types of graphic design services which would complement your marketing plan. Please feel free to contact us and tell us about your plans to make your business go supersonic. We’ll make it happen.