Outdoo is an exceptional team-building agency that specializes in organizing outdoor activities to help corporate teams take a break from work and have fun while enhancing their collaborative skills. With a focus on providing unique and thrilling experiences, Outdoo offers a range of activities, including snowboarding, skiing, hiking, camping, rock climbing, and more. Through these exhilarating tours, the agency aims to take leadership and teamwork to the next level by fostering a spirit of cooperation and communication among team members.
At Ubunzo, we were thrilled to take on the branding project for Outdoo, an outdoor team-building agency. The goal of the rebrand was to create a visual identity that accurately represents the adventurous and growth-oriented mission of the company.
Our design process began with extensive research on the outdoor teambuilding industry and Outdoo's target audience. We conducted surveys and focus groups to gain a deep understanding of what the company's customers were looking for in a team-building agency. Based on our findings, we developed a new logo that incorporated imagery of trees, symbolizing the journey and direction of growth that Outdoo's clients experience. The logo was paired with bold typography and an outdoorsy color palette to capture the adventurous spirit of the company. We also created a variety of marketing materials such as business cards, brochures, merch, and social media posts that accurately reflected the new branding. The marketing materials were created to be visually appealing and easy to read. The new branding was met with great success. Outdoo saw a significant increase in website traffic and inquiries within the first few months of the rebrand. The company also reported a boost in customer satisfaction and loyalty.We are proud to have played a part in Outdoo's success and are excited to see the continued impact of the rebrand in the future.