Bookshelf Littlenecks

Bookshelf Littlenecks
About Client
Service
3D Motion
Industry
Web3
company
1ton.press
date
May 2021
Meet Bookshelf, a forward-thinking platform that merges the thrill of reading with the power of cryptocurrency. Founded by a team of book lovers and blockchain enthusiasts, Bookshelf plans to launch with its first novel, “Dino Mike,” giving readers a taste of its modern, streamlined approach. On Bookshelf, users can explore, borrow, and discover new titles, then pay with ETH or Bitcoin. Writers who self-publish benefit from an instant token payout that lands right in their crypto wallets. By weaving together a love of books and cutting-edge tech, Bookshelf creates a seamless space for every kind of bookworm—no matter how they prefer to pay. Expanding beyond books, Bookshelf launched Littlenecks, an NFT collection featuring custom-designed dinosaur characters that bring storytelling and collectibles together in a playful new way.
Project Challenge
As part of the launch for Littlenecks Season One, Bookshelf approached us to create a 3D animated trailer that would introduce the NFT collection to the world. The concept? School picture day, but with dinosaurs. Each of the 5,000 Littlenecks is a custom-sculpted juvenile Sauroposeidon with randomized traits, posing proudly for their “yearbook photo.” We collaborated closely with the Bookshelf team to lock in the plot, tone, and visual style. After storyboarding and gathering references, we moved into character animation and scene development. Once the animations were approved, we textured, lit, and rendered the final sequences, then brought it all together in compositing and color correction. The result was a vibrant, character-driven trailer that set the tone for Bookshelf’s playful entry into the NFT space.
Project Solution
We wanted to introduce the Littlenecks collection with a concept that felt familiar, funny, and full of personality. By framing each NFT as a school photo, we gave the collection an instantly recognizable and charming hook. The goal was to blend crypto culture with childhood nostalgia, creating a piece that not only promoted the minting, but built a lovable universe around it.
Bookshelf Littlenecks Promo

Behind the Scenes

From clay models to fully textured characters, here’s a look at how we brought the Littlenecks NFT trailer to life. These behind-the-scenes shots show the transformation of each scene, as we layered in lighting, materials, and just the right amount of prehistoric personality.

Bookshelf Littlenecks Promo
Bookshelf Littlenecks Promo
Bookshelf Littlenecks Promo

Cut Your 3D Design Costs in Half, Without Hiring In-House

Hire a full 3D team on subscription. Perfect for tech, retail, and software companies. Built to fit your workflow.

3D Design
Service

3D Motion
3D Renders

Clear scope, fixed price, no surprises. Our 3D services are designed to be simple from the start—reasonable turnaround, clean execution, and results you can count on.

Our 3D Subscription vs. In-House Hire
Unlimited 3D design access for less than half the cost of one full-time hire.
All 3D Skills
Quick Start
Snacks Bill
Streamlined
Full Team
Tools Bill
Set Cost
Ubunzo
In-House

who is & why ubunzo

Ubunzo is a 3D design studio built for teams that want results without the overhead. We're not a big agency with layers of managers and vague timelines. We're a tight team of designers, animators, and developers who care about doing good work—and doing it right.

Our clients include startups, B2B brands, e-comm, and tech companies that need strong visuals to pitch, launch, or grow. Some come for a single motion video. Others use our subscription like an in-house team—minus the hiring.

What sets us apart is how we work: clear communication, no fluff, and zero ghosting. We listen, we build, we deliver.

Our team is remote—spread from Alberta to Europe to Southeast Asia—so we stay nimble, cost-efficient, and fast. No office drama, no wasted time. Just a clean pipeline and solid results.Launching your first product or your fiftieth? We’ll help you make it look great and work hard.

And with our subscription model, we’re changing how 3D design gets done—making it more accessible, more flexible, and actually built for the pace of modern teams. No one-off chaos, no chasing freelancers—just steady, high-quality creative output, one request at a time. That’s it. That’s Ubunzo.