Bookshelf Jurassic 2.0

Bookshelf Jurassic 2.0
About Client
Service
3D Motion
Industry
Web3
company
1ton.press
date
Oct 2020
Meet Bookshelf, a forward-thinking platform that merges the thrill of reading with the power of cryptocurrency. Founded by a team of book lovers and blockchain enthusiasts, Bookshelf plans to launch with its first novel, “Dino Mike,” giving readers a taste of its modern, streamlined approach. On Bookshelf, users can explore, borrow, and discover new titles, then pay with ETH or Bitcoin. Writers who self-publish benefit from an instant token payout that lands right in their crypto wallets. By weaving together a love of books and cutting-edge tech, Bookshelf creates a seamless space for every kind of bookworm—no matter how they prefer to pay.
Project Challenge
For the “Jurassic 2.0” promo, the Bookshelf team returned with a bold new idea: a suspenseful follow-up to their first dino-themed animation. This time, we reimagined another iconic moment from the 1993 Jurassic Park film—only now, our three characters are trapped in a much riskier situation. Enter the Allosaurus, a not-so-friendly predator from Bookshelf’s expanding dinosaur universe. As always, we began with a storyboard to map out the scene’s tension, character placements, and cinematic pacing. In the blocking stage, we built the 3D environment and choreographed every movement—from the predator’s approach to the characters’ desperate attempts to escape. Then came stylizing, where we leaned into dramatic lighting and detailed textures to heighten the intensity. After rendering and post-production, we ended up with a bite-sized thriller: a high-stakes chase that still fits within the playful, imaginative tone of Bookshelf’s growing world.
Project Solution
With “Jurassic 2.0,” the goal was to raise the stakes while keeping the animation fun and story-driven. The idea was to create a suspenseful moment inspired by a classic Jurassic Park scene—this time featuring Bookshelf’s Allosaurus and a close-call escape scenario. We wanted to explore a slightly darker, more dramatic tone without losing the playful essence of the Bookshelf universe. By mixing cinematic tension with stylized animation, the piece gives viewers a thrilling glimpse into the evolving “Dino Mike” storyline and the creative flexibility of Bookshelf’s promo world.

Behind the Scenes

Here’s a quick look at how the “Dino Mike Jurassic 2.0” promo came together. From clay models to fully textured and lit scenes, these clips show the transformation as we brought Bookshelf’s dino-filled adventure to life, one render layer at a time.

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