Bookshelf Jurassic

Bookshelf Jurassic
About Client
Service
3D Motion
Industry
Web3
company
1ton.press
date
Sept 2020
Meet Bookshelf, a forward-thinking platform that merges the thrill of reading with the power of cryptocurrency. Founded by a team of book lovers and blockchain enthusiasts, Bookshelf plans to launch with its first novel, “Dino Mike,” giving readers a taste of its modern, streamlined approach. On Bookshelf, users can explore, borrow, and discover new titles, then pay with ETH or Bitcoin. Writers who self-publish benefit from an instant token payout that lands right in their crypto wallets. By weaving together a love of books and cutting-edge tech, Bookshelf creates a seamless space for every kind of bookworm—no matter how they prefer to pay.
Project Challenge
For the “Jurassic” promo, the Bookshelf team wanted a short 3D animation that would nod to a familiar pop culture moment while staying true to the playful tone of the “Dino Mike” universe. The goal: reimagine a classic scene from the 1993 Jurassic Park film—this time featuring Bookshelf’s friendly Sauroposeidon in place of the usual movie menace. We kicked things off with a storyboard to align on references, camera angles, and overall pacing. In the blocking stage, we built the 3D environment and planned out character and camera movement. From there, we moved into stylizing, carefully selecting textures, colors, and lighting to keep the mood light and fun rather than intense or dramatic. Finally, we wrapped with rendering and post-production, refining every detail to deliver a short but memorable promo that blends nostalgia with Bookshelf’s fresh, reader-friendly identity.
Project Solution
Determined to delight dinosaur fans and book lovers alike, the team wanted a promo that referenced an iconic movie scene but swapped in their own affable Cretaceous star. By blending a beloved blockbuster moment with Bookshelf’s modern twist, “Jurassic” celebrates the adventurous spirit of “Dino Mike” while showcasing a glimpse of the platform’s innovative approach.

Behind the Scenes

Here’s a quick look at how the “Dino Mike Jurassic” promo came together. From clay models to fully textured and lit scenes, these clips show the transformation as we brought Bookshelf’s dino-filled adventure to life, one render layer at a time.

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Jason Singleton, CEO at 1Ton.Press