Airclear Air Purifier

Airclear Air Purifier
About Client
Service
3D Motion
Industry
Ecommerce
company
Airclear
date
Jan 2021
Airclear emerged at a time when our homes suddenly became everything—offices, gyms, restaurants, and more. With people spending most of their time indoors during the pandemic, the demand for clean, healthy air spiked. Airclear entered the market with an affordable, fast-delivery air purifier that promised to remove 99% of harmful particles—from allergens and vaporous chemicals to airborne viruses. Their mission? Help people breathe better without breaking the bank.
Project Challenge
As Airclear was preparing to update their website, they reached out to us for a hero video that would visually capture the core value of their product: healthier living through cleaner air. The brief was to build a metaphorical, color-driven story that contrasted poor indoor air quality with the benefits of using Airclear. We began with discovery calls to understand their market, goals, and brand identity. After gathering insights, we developed a narrative and storyboard divided into two distinct visual moods—black and white to represent polluted air, and vibrant color to show the transformation after the purifier kicks in. Once approved, we modeled the product in 3D, animated every sequence, and carefully applied lighting, texture, and post-production polish to create a compelling, high-quality video for Airclear’s homepage.
Project Solution
The goal was to tell a visual story using contrast as the main storytelling device. We set out to create a metaphorical journey that shows how invisible pollutants affect our indoor lives—and how Airclear silently transforms that environment. Rather than relying on tech specs or voiceover, we focused on emotional cues, lighting shifts, and a carefully planned color palette to make the experience intuitive and memorable.

Behind the Scenes

Take a peek at the clay-stage breakdown of the Airclear hero video. These clips show how we built each scene, starting from base models and gradually layering in textures, lighting, and color to create the final polished look. A clean air story, visualized step by step.

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