Motion design studios offer many opportunities for businesses that are striving to beat competitors and increase the efficacy of their branding and promotional campaigns. To put it simply, such studios create cool-looking videos and 2D/3D motion graphics that are applicable to any niche – eCommerce, fintech, healthcare, etc. Comprised of highly skilled 3D designers and modelers, top motion design studios can tackle any task that requires meticulousness and creativity. It’s not a coincidence that all successful corporations and companies use the services of motion design agencies.
3D promos and other types of content that are created by the best motion graphics agencies are always exciting to watch. Some of the masterpieces that the human eye has ever seen were motion graphics – whether you knew it or not. In this article, we’ll give you a review of motion graphics and the basics of motion design studios. You will see how motion design can benefit your business by promoting your brand and taking all your marketing efforts up a notch.
1. Introduction to motion graphics
Motion graphics means… you guessed it! Graphics that are in motion. Motion design is a way to bring life to some elements, and in the end, you get a nice animated video. It may include animating shapes, typography, images, and so on. This is a popular field of commercial animation that is not given enough credit by the public, yet it plays an important role in telling stories of the most recognizable brands on the planet.
If you were to find the most interesting examples of content that promote brand recognition, then you would probably find some motion graphics there. It’s used for all sorts of purposes. It’s not just for commercials. For instance, these captivating animated graphics can be used for education, entertainment, and, of course, for generating sales and increasing brand awareness. There are countless applications of well-done motion graphics, and we’ll talk about some of the ways for integrating them into your business a bit later.
2. Motion design studio: what you should know
A motion design studio gets you what you would expect from it – motion graphics content that you can use for your business. The main goal of any 3D design studio that produces motion graphics is to give you a new way of interacting with your audience. With motion graphics, you get a lot more people that are interested in what you offer compared to using 2D or 3D static images, albeit amazing ones.
3D designers of a motion design agency are able to create virtually anything that you would need to increase your brand engagement and boost sales. Promo videos and various types of 3D motion graphics work much better than simple pictures. That’s just how our brain works and we love it when there are a lot of elements moving and texts flashing on the screen.
You may already know why motion design matters. But what’s more important is a particular 3D agency whose motion graphics services you are going to use. Any high-profile motion design agency that has done work for big-timers on the market usually employs outstanding 3D modelers and designers. This is a necessity if you want to be able to compete with other companies in your field.
3. Popular services of motion design studios
There are several types of content that motion design companies offer their clients. But it all can be divided into two major categories – 2D and 3D motion design. Then there are subtypes that open new opportunities to solidify your web presence and ultimately bring value to people.
Animated 3D videos are the first thing that comes to mind when you think about motion graphics. These can be used for a lot of purposes. Whether it’s advertising or educational videos, it’s important to keep your brand values and the target audience in mind. A prime example of powerful animated videos that bring value and mesmerize people is the TED-Ed videos.
Motion graphics commercials are another type of 3D service that could potentially help your business. It’s not only about selling the product (though these ads are highly effective at doing that). A great ad is going to drive sales, and it can also become a piece of art that people fall in love with.
For any business that tries not only to change people’s lives by bringing them great products, but also by educating them on matters that are important to them, explainer videos should be another bullet point in your list. We’ve already mentioned the TED-Ed videos. What is a better way to explain complex topics than a colorful lively animated video that feels like a whole new experience?
Brand-related videos are a game-changer in the field of branding and increasing your business’s reach. Motion graphics 3D promo videos can be an immensely powerful resource in your branding campaign. Making those videos appealing and engaging is the best way to stand out, and make a statement about your values and place on the market.
4. Why bother with motion design?
If you’re still wondering whether you need motion graphics or not, here are a couple of reasons why it’s a good idea. First of all, motion graphics done right result in stunning videos that you could upload to YouTube (the second biggest search engine in the world). And you can make it work in a way that when people search for something, your videos will be right below the top search results on Google. Thus, investing in amazing videos is worth doing.
Conversion is a huge part of the success of any business. Everything that increases engagement and conversion is what you should be focusing on in terms of your marketing. 96% of customers report that videos drive the purchasing decision process. Why not use this simple yet effective tool to drive your sales as well?
As you already know, a picture is worth a thousand words and a video is worth a thousand pictures. Animated videos make complex things look simple and more digestible. And people tend to remember not what’s important, but what leaves an impression and makes them replay things in their heads. You can use this tool to achieve anything you want. Explain to people how to use your products, promote your brand, deploy storytelling… You name it – motion graphics can do it all.
Moving pictures with smooth animations and sounds that look amazing can play a big role in your marketing and branding arsenal. It combines the best other types of design have to offer into stunning visuals that look enticing and spicy. Use motion graphics at your own peril – you’re going to get unbelievable results, no matter how you utilize this powerful design tool. A professional motion design studio – just like Ubunzo – can become your most valuable asset for kickstarting your entrepreneurial success and getting things done. Whether it’s simple 2D or 3D motion design, explainer videos, or full-blown promotional materials that would make people buy in an instant – there is nothing motion graphics cannot do. Feel free to contact us – we’re always happy to hear your ideas and formulate them into actionable steps that will cause seismic shifts in your niche and skyrocket your brand.