A digital design studio is a place where all your design dreams come true. Different from other design agencies, digital design studios use a systematic approach to bolstering your online presence and creating representations of digital and physical products that are sought after. With the main goal of helping businesses develop authentic web design or motion graphics that compel their potential customers to use the products and services the businesses provide, digital design agencies specialize in different kinds of design production. Some of the most prominent examples are UX and UI design, web design, and branding.
1. What is digital design and a digital design agency?
Digital design is a complicated term that encompasses all the things that come to mind when you think about something represented on a digital interface. It’s not just UI or UX, or even Internet branding. It’s all of the above and a couple of dozen things added to it. The main gist of it is as follows: digital designers produce graphics and interfaces that people can interact with on their screens. But there’s more to it. Putting aside all nuances of a well-constructed user interface and product visualization, the digital design also embraces things such as usability, aesthetics, and overall user experience.
And a studio that produces all the above is called… you guessed it – a digital design agency. In contrast with graphic design studios, digital design agencies deal only with digital content in all of its formats. When thinking about how a potential user interacts with digital content, a digital designer has to take into account a variety of things. For example, ordinary graphic designers may consider their work just as visual assets, because offline environments are not as immersive as digital ones. The latter poses some requirements for digital design studios, and utilizing the nature of digital presence to the fullest requires a complex approach. For digital designers, it’s important to weave their content into the overarching digital experience, while keeping in mind interactivity and usability. It’s a game of balance that brings complexity to the task. And that is why there’s a distinction between branding studios, creative agencies, and digital design studios.
2. Some of the services that digital design studios provide
The main idea of digital design is to establish communication between a business brand and customers online. And every element that you’ll find below fits right in a bigger picture of this particular objective.
Graphic design. This is an obvious one. It’s a core trade of every design agency out there. Communicating with your clients through visuals is a sure way to establish rapport and trust. This simple yet effective method of conveying your ideas and messages works for every business. Any company has services or products to promote. And what’s a better way to send a message than by utilizing the visual system, since we get as much as 90% of all the information through our eyes? Whether it’s constructing website layouts or creating compelling infographics that speak louder than words – it all falls under the umbrella of graphic design.
Web design. Online presence is everything in our modern-day world. If there’s nowhere to find you on the Internet, then your business literally doesn’t exist. Since your offline coverage can do only so much for attracting as many customers as possible, a good website and quality traffic still beat any sources of getting new clients on a regular basis. This is why web design is so important. It’s not enough to produce convincing copy to build trust so people buy from you. It’s more about the experience – the journey that a potential customer embarks on when visiting your website. And the design of your website is a crucial part of creating the best experience possible.
Branding. Branding is every effort that a business does in order to become known to the world and set itself apart from other companies. Highlighting your idea and values, and then putting it in logos, pictures, design for content marketing strategy, and all things design is what branding really is. When you implement the right branding strategy, a lot of things in your business should fall into place. That’s because your core values are what glue the product, customers, and their trust in your company together. This is the pinnacle of branding success – when people return to you not just because of the great products you offer, but because of the values that your business represents.
UX design. The functionality and usability of a digital product are of great importance when it comes to the product’s success. It’s like building harmonious relationships between people who use the product and the product/service itself. UX design is very user-centric, as you may get from the name (UX – user experience). User experience design is not only about creating an environment that is easy to interact with, but also a lot of testing. The process of testing never comes to an end, because as the product evolves, so does the need for UX design improvements. Always keeping this thing in check is important for every business that has digital products.
3. Advantages of working with a digital design studio
Among all the things that digital design studios are good for, the expansive knowledge about industries that require digital products is one of them. Digital design requirements differ from industry to industry, and finding the right approach to your particular product is what a good digital design agency will be good at.
High-quality design that comes out of a reputable digital design studio serves as the beacon for people who have never heard of you and your products before. And superb design does another feat – it creates an imperishable first impression upon which reputation is built. This is why when talking about quality design there’s no escaping the subject of working with a design agency.
And last, but not least, hiring a professional digital design agency saves you time. Outsourcing this important element of your business success – digital design – can be a game changer. Freeing your mind from constant worries about your logo or infographics will help you get additional mental resources for scaling your business and improving the product that people enjoy using.
It’s important to discern the differences between various design agencies and general types of design. Each one of them has different areas of application and, thus, end goals. Digital design studios are needed for any sort of business activity that promotes products (both physical and digital) in the digital landscape. UX design, UI design, motion graphics, web design, and much more – all of those boxes should be ticked in order for your business to fully prosper and win the hearts and minds of people online. To make sure that your business has all of those points covered get in touch with us. The Ubunzo studio is here to help the digital avatar of your business to become the best it can be.