How To Choose A Graphic Design Studio?

Industry insights
January 27, 2023
ai generated abstraction of purple gems and black stone

Choosing a graphic design studio can be intimidating sometimes. And rightly so. There are a lot of things at stake – all your business operations may depend on a design firm that’s helping you with the projects. And oftentimes failure is not an option. This is why it’s important to always research companies for outsourcing. Knowing your end goals and current limitations (in time and budget) also helps. This is why we share some advice on how to find your dream design agency, which would ultimately become the most valuable player for your enterprise.

Why do you need graphic design?

Graphic design is an amazing tool for improving every aspect of your business. Be it product packaging, a brand-new website, or a physical store, looking professional and stylish is crucial for attracting new customers and ensuring that they shop with you. And in a case with new clients, outstanding design is a game-changer. As you know, making strong first impressions sets the tone of interactions down the line. If there’s one thing that can have a huge impact on how your brand is perceived, it’s graphic design.

There are many applications of design services when it comes to your business. Making your marketing plan more efficient with enhanced marketing content is one way to get better results. Branding is another example where design can be of tremendous value. Branding plans that rely on cutting-edge design always fare better in comparison with branding strategies with no proper visuals to support the brand. Thus, hiring a design studio for improving the visual aspect of your business is like being in the spotlight on the market.

Now let’s break down how to choose a proper studio to get more bang for your buck.

1. Research a design agency’s website and social media

It’s easy to get enough information in the digital era. The website of the design studio that you consider working with should be a masterpiece. Period. Indeed, if they offer high-quality graphic design services, then it would make sense that their own website’s design is impeccable and stunning. Having a clear picture of what a design studio can offer also helps. Always visit the service page (like this one) and study it. Checking out various social media accounts of this particular design studio is another way to see how they engage with their community and evaluate the overall activity. Community is a great feedback tool that helps you see some of the potential pitfalls and make an informed decision.

2. Know your budget

It’s a good move to estimate the funds you’re willing to spend on a particular design project. Nowadays there are countless agencies that offer digital design services. While some provide big-ticket services, there are lots of more affordable options. And working with the second type doesn’t necessarily mean that the quality will suffer due to the lower price. And don’t become a victim of thinking that the cheaper the better either. Opting for the most affordable design agency without proper research of all alternatives on the market won’t yield you the results you want.

3. Payment terms

Once you’ve chosen your price bracket, now it’s time to make sure that the payment terms are clear and that there is no ambiguity in how deliverables and payments are being handled. Giving agreements a proper read before signing them is a good practice that saves you time and ensures that you and a design firm are on the same page.

4. Have your end goals in mind

This is a no-brainer. However, a lot of companies start dealing with design studios without a good understanding of what they want. This can result in paying for something that you were told would work. Though listening to professionals at design studios is great, always have a clear picture of how the design that you’re ordering can benefit your business. Having that covered, folks at the design firm would likely suggest a variety of options for satisfying your unique needs.

5. Testimonials

Testimonials are essential for picking the right design agency for your next project. Successful cases that they have are highly valuable in determining the skill level of the design studio. Customer satisfaction is another crucial element for making the right decision. If you observe a trend that there are a lot of clients who are happy with the design they get, then there’s a high probability that things will turn out great for you as well.

6. Timeline

Timing is crucial. Having set deadlines helps if you want your project to launch as quickly as humanly possible. With a design studio working in the same timeframe as yours, there’s nothing that you cannot accomplish. Moreover, if you co-exist in the same space-and-time dimension, this is an indicator of long-lasting relationships that will bear fruit in the years to come.

7. Strategize

Connecting all the dots and making sure that your design plan complements marketing, branding, and advertising is what we call strategy here. Thinking two moves ahead helps when you look for a design studio that would deliver the creative piece of the puzzle. If you don’t have a clear understanding of what your branding strategy is or why it’s important, no worries. A full-service firm can provide you with guidance in those areas. As a rule of thumb, the majority of large-scale design companies have the right expertise to give you advice on marketing and branding. After that, they can show you how design helps achieve a killer combination of these elements for your business.

8. Find the like-minded agency

This means that if you’re a business following trends and experimenting with cutting-edge approaches, then find a design firm that adheres to the same working principles. Like attracts like. There are not a lot of things that are more counterproductive than working with an old-school-approach design agency if you’re a cutting-edge tech startup. And vice-versa. Chemistry is everything even when it comes to B2B relationships.

9. Look for a balance between aesthetics and efficiency of design

No matter how good it looks, you always need to remember this – the content that you get from a design agency has to be efficient where you want to apply it. The main idea is to make people want to buy or increase their trust in your brand. Catchy graphics are not always the ones that get it done. Sometimes all it takes is just a simple concept that results in a laconic design that is still selling. Striking a balance between these two things is a telltale sign of a great design agency. Designers that not only know how to create eye-catching visuals but also ensure that your clients take the required actions are worth their weight in gold.

10. A little life hack to gain a deeper perspective

Understandably, design companies demonstrate their best cases and testimonials on their websites. However, if you want to get to the bottom of things, try to find some clients of a given design firm and talk to them. What was it like to work with this studio? Was it all worth it? Playing Sherlock Holmes and digging deep enough to discover everything about how the design agency works is a good tactic that could potentially save you a lot of trouble.


Here you have it. Graphic design is immensely important in any industry. Picking the right pair of hands that will do the work is almost half of the work done. While there are a lot of things to keep in mind, trust in the process that we’ve outlined for you, and eventually, you’ll encounter a design studio that checks all the boxes. And trust us, when you see it – you’ll know it.

If you’re looking for a design studio that would fit the criteria we’ve covered in this article, then we would kindly suggest considering working with the Ubunzo design firm. We have an excellent track record that you can verify and we’re always happy to help you lift your projects off the ground. Please go ahead and contact us to share what makes you tick. We’ll find the right design approach based on it, which is beneficial for your business.