White Label Design vs Non White Label Design

Industry insights
February 16, 2023
White Label Design vs Non White Label Design

Design firms can work and deliver your project in two methods: white label design and non-white label design. The distinction between these two approaches lies in the ownership rights of the final design work, the level of transparency, and cost efficiency. In white label design, the client takes full ownership of the final design work, including the attribution and moral rights. This type of work is usually done on a Work For Hire basis and is outsourced from one design company to another. 

On the other hand, non-white label design is done through regular licensing and leaves the ownership of the final design work to the original design agency. The client usually gets either an Exclusive or Non-exclusive license to demonstrate and use the final design work. In this article, we will explore the key differences between white label design and non-white label design to help you make an informed decision on the best approach for your project.

Benefits of Having White Label Design

White label design is a cost-effective solution for large corporations with a need for large-scale design tasks, such as UI/UX website design and 2D/3D motion graphics. It saves time and money compared to having an in-house team, and smaller design companies can provide professional quality results.

Advantages of Non-White Label Design

Non-white label design is a cost-efficient solution for businesses looking to get a job done without paying extra markups. It is time-efficient, transparent, and provides straightforward licensing and usage limits. The authorship of the work remains with the producing company, but the client still gets the final product they need.


Both white label design and non-white label design have their own advantages. White label design is cost-effective, time-saving, and can provide professional quality, while non-white label design is cost-efficient, time-efficient, and transparent in terms of licensing and usage limits. In the end, it depends on the specific needs and goals of the client to decide which method is best suited for them. It's important to understand the differences between the two methods and weigh the pros and cons before making a decision. If you would like to get the perfect design for your business needs, contact us, the Ubunzo design company!