9 Ways To Create Original Content For Your Social Media

Industry insights
January 27, 2023
ai generated geometric abstraction

Creating unique content for social media can be a challenge, but it's non-negotiable for building a strong and loyal following. In this article, we'll give you 9 ways to create content for your social media that people will enjoy, including strategies such as repurposing existing content, leveraging data and statistics, sharing behind-the-scenes content, and so on. And of course, we touch on how graphic design can become the driving force behind your branding and social media success. These strategies will help you keep your content fresh and engaging, while also creating a sense of community and trust with the people that follow you. Whether you're looking to increase brand awareness, drive sales, or raise an army of followers, these tips will help you create content that resonates with your audience.

Embrace user-generated content

Encourage your followers to share their own unique stories and perspectives related to your brand. You can pull it off by creating contests, polls, or simply by asking for submissions. This not only helps you come up with more unique content but also helps build a strong community for your business. People will also appreciate that you value their input and that they belong to your company. User-generated content is also a form of social proof, which shows potential customers that your brand is respected and valued by real people.

Repurpose content you already posted

Take a piece of content that has performed well in the past, and revamp it to give it a new life. This could mean updating the information, changing the format, or redesigning the visuals. This will help you build on the content that has already worked, and give your followers a fresh perspective on something they may have already seen. Repurposing existing content can also save you time and resources, as you can recycle and update old content to keep your social media presence active and consistent.

Make use of data and statistics

Using data and statistics to create infographics or data visualizations that are both informative and visually appealing is a nice move. This form of content can be highly shareable and can help position your brand as a force to be reckoned with in your industry. Data and statistics can also be used to support your brand's messages, giving your followers information that they can trust.

Create behind-the-scenes content

Give your followers a glimpse into the day-to-day operations of your company. This can include photos or videos of your team doing something, even if it’s just something simple like packing the products. Or you can give them a tour of your facility. This type of content can help build trust and transparency with your followers, and provide them with a deeper understanding of what goes into creating the products or services that they like. Sharing behind-the-scenes content can also make your brand more relatable and show your followers that there are people behind the brand who love what they’re doing.

Create a series

Instead of posting one-off pieces of content, create a series of posts that build on each other. This could be a tutorial series, Q&A, or a series of mini-stories. Creating a series allows you to explore a topic in-depth, and gives your followers a reason to come back to your page for more. A series can also make your content a lot more engaging, as your followers will be more likely to follow along and be invested in the story or topic you are sharing.

Team up with other brands or influencers

Collaborate with another brand or influencer in your field to create content that appeals to both of your audiences. This can be an amazing way to reach new audiences, and can also help build relationships with other brands that are on the same playfield. Collaborations can also reveal fresh perspectives and ideas for future content, helping you create something truly original and outstanding.

Host a live event

Use social media platforms like Facebook Live or Instagram Live to host a live event. This could be a Q&A session, a product demonstration, or a panel discussion. Live events are great for engaging with your followers in real-time and can help develop a sense of exclusivity around your brand. Live events can also be powerful community builders, as your followers can interact with each other and with your brand like never before.

Share user testimonials

Share positive feedback from customers or clients in the form of testimonials, video reviews, or social media posts. This content can help further strengthen credibility and can be great for boosting social proof. Sharing testimonials is crucial for creating a sense of authenticity for your business, as it shows that real people have had positive experiences with your products or services. Moreover, testimonials can serve as a form of customer service, as it shows that you are ready to listen to and address any concerns or feedback from the clients.

Launch challenges

Encourage your following to engage in a campaign or challenge that fits your overall brand vibe. This could be a fitness challenge, a photo contest, or a fundraising campaign. Creating campaigns of this type allows you to interact with your followers in a fun and productive way, as it includes giving your products as rewards to the winners. Challenges can also be another way to get more user-generated content, which can be repurposed for future social media posts.

Pro-tip: invest in quality design

Design has always been an integral part of any successful social media strategy. Not only does it make the content more visually enticing, but it can also help convey a message in a way that suits your brand best. An appealing post that includes motion graphics and corresponds to the greater brand design is more likely to catch a user's eye. And that can lead to increased engagement and ultimately help achieve your social media goals.


Producing original content for social media is quite important for building a strong and engaged following. There are a lot of approaches that can be used to create original content, such as user-generated content, repurposing existing content, collaborating with other brands, and hosting live events. By using the fusion of all these strategies, you can keep your content relevant and engaging while also strengthening the community and cementing trust with your followers. Remember to always keep your target audience in mind, be consistent with the posting schedule, and track all analytics to adjust your strategy accordingly. With a little creativity and effort, you can create content that resonates with your audience and helps you achieve your social media goals.

The Ubunzo design studio is always here to give you a hand in design projects of all kinds. With a vast array of graphic design services, we can assist you in creating splendid visuals for your social media content. Please don’t hesitate to contact us and take your ideas one step closer to materialization.