Dive into advertising to unravel tricks in iconic campaigns
In the world of advertising, there are many secrets hidden in plain sight. Easter eggs and inside jokes abound in famous ad campaigns, but most people miss them. Here are some of the hidden secrets you probably missed.
In the early 1990s, Nike had a campaign featuring basketball superstar Michael Jordan. In one of the ads, Jordan dribbles a ball between his legs before taking a jump shot. What most people don't know is that the ball was actually a prop. Jordan was so skilled that he didn't need a real ball to make the shot.
Coca-Cola's "Share a Coke" campaign was a huge success when it launched in 2011. The company printed popular names on their bottles and encouraged people to buy them for their friends and family. But did you know that there were also secret names printed on some bottles? These included names of popular TV characters and even some celebrities.
In 2005, Apple initiated a campaign featuring a silhouette of a person dancing while listening to an iPod. What most people don't know is that the silhouette was actually a tribute to the famous dancer and choreographer Bob Fosse. Fosse was known for his distinctive style, which was characterized by sharp, angular movements.
The "Got Milk?" campaign was a huge success for the California Milk Processor Board. But did you know that there was a hidden message in the ads? If you look closely at the milk mustache on the models' faces, you'll notice that it's actually in the shape of California.
In 2004, Burger King launched a campaign featuring a man dressed up as a giant chicken. The ads were a huge success, but did you know that the man inside the costume was actually a famous actor? The man was Jason Alexander, best known for his role as George Costanza on the hit TV show Seinfeld.
As you can see, there are a lot of easter eggs in famous ad campaigns. From basketball props to secret names on Coke bottles, these Easter eggs and inside jokes are all around us. So next time you see a commercial, take a closer look – you never know what you might find.
