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The Surprising Secret Meanings Behind Famous Logos

Valerie Nova
July 26, 2023
Cool Story
1 min read
Valerie Nova
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The surprising stories and secret meanings embedded in iconic logos

Logos are an essential part of branding and can instantly evoke recognition and recall among consumers. However, many logos have hidden meanings and messages that are not immediately apparent. Here are some surprising secret meanings behind famous logos:

  1. Amazon: The yellow arrow from the letter "A" to "Z" in Amazon's logo represents that the company has everything from A to Z.
  2. FedEx: The FedEx logo has a hidden arrow between the letters "E" and "X" which signifies speed and precision.
  3. Toyota: The three ovals in the Toyota logo represent the heart of the customer, the heart of the product, and the heart of progress.
  4. Apple: The apple in Apple's logo with a bite taken out of it symbolizes knowledge and temptation, referencing the story of Adam and Eve in the Bible.
  5. Coca-Cola: The white ribbon that runs through the Coca-Cola logo represents a wave, while the red color symbolizes energy, passion, and love.
  6. Nike: The Nike logo's "swoosh" represents the wings of the Greek goddess of victory, Nike.
  7. BMW: The blue and white colors in the BMW logo are a tribute to the colors of the Bavarian flag, where the company originated.
  8. LG: The LG logo's red circle represents the company's universal goal of making people's lives better, while the stylized "L" and "G" stand for "Life's Good."
  9. McDonald's: The golden arches in the McDonald's logo represent the shape of the original restaurant building, which was designed to look like a giant "M."
  10. Toblerone: The mountain in the Toblerone logo represents the Matterhorn, a mountain in Switzerland where the chocolate is made. The bear in the logo is a nod to the city of Bern, Switzerland, where the company was founded.

As you see, these hidden meanings behind famous logo designs add a layer of depth to their brand identity, and understanding them can make for a more engaging and memorable brand experience.

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